I love my cat. And One Direction. The less said, the better.
Background Illustrations provided by: http://edison.rutgers.edu/
Reblogged from zarah5  4,365 notes

This is a rebranding.


  • Free single (this is the biggest thing. Doing a free single it’s the best thing in discography business to attrack fans, even new)
  • Different artwork without photoshop
  • Totally different from BSE that was a “transition” between the sound of Take me Home and Midnight Memories
  • Simple name of the album but with effect
  • Totally different site
  • The sound of the song is interesting, lots of bass and guitar
  • It was basically unexpected so now people will talk about how unexpected it was and there will be some sort of promo
  • The song is actually written by two of them, so they’re gonna have credits